Loyalty Unlocked
Welcome to Loyalty Unlocked, an AI-driven podcast exploring the creation of yuu Rewards, one of the most ambitious coalition loyalty programs ever launched in Hong Kong. Through expert insights and real-world lessons, we break down the risks, strategies, and innovations behind its success. Whether you’re in marketing, loyalty, or business, tune in to uncover what it takes to build a game-changing program.
Intro music by Kabbalistic Village (kabbalisticvillage.com/)
Episodes (18)
The Discount Trap: How Brands Create the Behaviours They Hate
Disrupting Flow: How Loyalty Loses Its Rhythm
Tariffs, Tarts, and Tracker Funds: Finding the Flow in Loyalty
The Hidden Design of Loyalty
The Point of Points
Structuring Loyalty
Five Years of yuu Rewards: What We Got Right in Design
The Art of Collecting
Brand Loyalty in the Age of AgenticAI
Coalition Loyalty: Reinvented, Not Retired
Follow the Crowd: The Science of Predicting Loyalty Enrolment
The Points Illusion: How Loyalty Rewards Outsell Discounts
Why easy redemption isn't always better redemption
How Brands Grow (with Loyalty)
Breaking the Known Buyer Bias
Message. Not the Messenger.
Rethinking loyalty myths
